Getting started with Blogging for SEO strategy is a partial repost from our Front & Social Chicago blog.
The practice of SEO is multifaceted but when you really boil it down, there’s what I consider two main categories. Especially for blogging.
1. Create great content often. Make sure it’s optimized for search engines to best understand how to connect it with potential readers. As SEO strategiests, we try to think like how a search engine thinks a reader thinks…. (Yeah, I know it doesn’t sound right but it’s true. )
2. Build a manageable inbound linking strategy. There are many ways a blogger could go about generating links to their website but some of the safest ways to start are by utilizing the following independent strategies: (See Prezi Below)
- Email Marketing
- Social Media strategy
- Direct Referrals from other websites and advertising
I do want to note, most of the above are part of separate digital strategies but they all pretty much provide an end result in someone clicking a link back to your website. A huge need for SEO.
There should be a bit of a warning here. Be careful of services that offer link packages. The old adage applies. If it sounds too good to be true it probably is and it’s not worth having Google reject your entire blog because of some spammy, fly-by-night link service.
My linking suggestions are, however, relatively standard practices that will help grow your readership through SEO optimization.