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Get Coached by the SEO Pro Who Knows… Join other industry professionals by reserving a one-on-one SEO coaching session with Scott Winterroth.  Scott is a Chicago SEO specialist but also opens up his book of strategy to anyone looking to learn the practice of SEO optimization.  Avoid being Ask Scott anything! From understanding the very… Continue Reading

2015 Digital Marketing Trendwatch

2015 Digital Marketing Trendwatch

In 2014, we continued to see a much larger role of content optimization and social media in search engine optimization, as well as the continued growth of mobile devices.  As we start to slowly adjust to writing 2015 on our documents, I wanted to take a moment to identify a few digital marketing trends that I feel… Continue Reading

How to Attempt to Infiltrate a Saturated Search Term

How to Attempt to Infiltrate a Saturated Search Term

Like a 16-year-old eyeing a new car, business owners often get caught up trying to rank in one particular search rather than optimizing for a bigger picture strategy. Even as SEO consultants, there are times you just want to dive in and go for the gold of a top-level search. Getting your website to rank… Continue Reading

So what’s a Keyword, Anyway?

So what’s a Keyword, Anyway?

There are plenty of misconceptions regarding keywords and search engine optimization (SEO), from simply understanding what a keyword is to how to identify appropriate primary keywords for a given website. In this post and the next few to follow, let’s examine the fundamentals behind SEO keyword research. In the practice of SEO, the term “keyword”… Continue Reading

I’m presenting on SEO for PR!

I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and to register, please visit prsascc.org.   Here’s the SEO for PR  course description: Psst… I’ve got a good secret. (Public Relations Pros already make great search engine marketers and at my… Continue Reading

SEO Linkbuiding Scenarios for PR Pros

Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot like the practice of public relations as if we’re trying to gain media coverage of our client’s brand in a publication. Chances are, if you’ve been practicing PR in the… Continue Reading

What I’ve learned about SEO

And what I’m willing to share…  Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since my last post but here in Chicago we welcomed the the NATO Summit and for those who know me, I’ve been a bit busy the last couple of weeks. Looking… Continue Reading

Ways for PR to learn SEO

A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the columns of a story and compare it to the cost of advertising to see what essentially the value of your placement was? Yeah, I’m not advocating for AVE’s but you… Continue Reading

Blogging for SEO

Getting started with Blogging for SEO strategy is a partial repost from our Front & Social Chicago blog. The practice of SEO is multifaceted but when you really boil it down, there’s what I consider two main categories. Especially for blogging. 1. Create great content often. Make sure it’s optimized for search engines to best understand how… Continue Reading

Give the people what they want!

When it comes to creating content that lends well to both reader and the search engines they use, it’s always a great idea to understand what the reader wants. On the FrontandSocial.com blog, I outline some best practices for creating blog a strategy that’s both beneficial for the reader and for strategic search. Article link:… Continue Reading

Is SEO a bad word?

Since I’m really just getting started with this blog, it’s probably a good time to address the actual nature, or business practice, of search engine optimization. Like public relations, it often gets a bad-wrap for some practices within the industry but, for the most part, the fundamentals of sound SEO practice provide search engines with… Continue Reading

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